I’m an experienced Product Designer (UX/UI) with a strong focus on solving complex problems through clear, human-centred design.

My work is grounded in understanding user needs, business goals, and system constraints, and translating them into intuitive, practical, and scalable experiences.

My design approach is shaped by empathy, curiosity, and clarity. I place a strong emphasis on research and discovery, working to understand user behaviours, motivations, and pain points before moving into solution design. This foundation helps ensure what we build is not only usable, but genuinely valuable.

Across my work, I collaborate closely with cross-functional teams, facilitating workshops, shaping ideas, building prototypes, and iterating through feedback. I bring a balance of creative intuition and critical thinking to each stage of the process, from early exploration through to delivery.

I’m particularly drawn to untangling complex systems and uncovering the “why” behind the “what.” I see design as a bridge between human needs and business outcomes, and I care deeply about creating experiences that feel thoughtful, purposeful, and grounded in real-world use.